Julius Meinl Expands Presence in US Retail Coffee Market

In a significant move, Julius Meinl, a renowned European roaster, has set its sights on the US retail coffee market. The company has acquired three prominent distributors in late 2021, marking a significant expansion of its presence in the American market.

As part of its long-term strategy to grow its US net sales from €6.4m ($7.2m) in 2021 to €12m ($13.5m) by 2025, Julius Meinl has acquired Sovereign Coffee & Tea based in Orlando, Paramount Food & Beverage, and Restaurant Beverage Service (RBS), both located in Miami.

'We believe that the US hospitality sector offers many opportunities as increasing numbers of customers come to appreciate the premium coffee experience that Julius Meinl is well-known for,' said Marcel Löffler, CEO of Julius Meinl Coffee Group. 'At a time when we mark our 160th anniversary and celebrate the role the brand has played in inspiring meaningful moments worldwide, we are looking to the future.'

The acquisitions will enable Julius Meinl to serve other exciting destinations across the USA, providing a strategic foothold for the brand as it seeks to build its presence in the market. The company first entered the US market in 2015 and has since established itself as a leading premium coffee and tea supplier within Florida.

'We are thrilled to expand our reach beyond Florida and bring Julius Meinl's unique coffee experience to new markets,' said Razvan Talpau, Managing Director of Julius Meinl North America. 'These acquisitions will contribute to the Julius Meinl Coffee Group's midterm goal of €300m ($339m) and help us achieve our ambition to nearly double our US revenues by 2025.'

With its latest acquisitions, Julius Meinl is well-positioned to strengthen its foothold in the US market and cement its reputation as a leading premium coffee roaster. As it looks to the future, the company is poised to continue inspiring meaningful moments worldwide with its exceptional coffee experience.

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